Wednesday 1 February 2012

Filling the Deadly Silence

From shopping malls to office spaces to the privacy of home, silence is rare. People in general are uncomfortable with a noiseless environment. Whether in the shopping mall or the office, people are more productive when they are listening to the appropriate music. This manufacturing of an emotional buying and working experience has become a staple of the American programmed music industry. But, people do not like to feel like they are being acted upon. Thus, Musak was born. Made most popular by the company “Muzak”, this style of audio has evolved into a conflict of control over consumer behavior versus consumer resistance to such coercion. In effect, Musak is the epitome of the subconscious war for the consumer’s mind.

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