Wednesday, 3 February 2010

Paradox of Choice

Brilliant lecture which makes some very pertinent points about the overwhelming variety of choice we have in todays society.



Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

No comments:

Post a Comment